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Use cases

One conversation, many decisions

The same comments → patterns → insights → decisions pipeline, reframed around the job you actually need done.

Brands

8 lenses

Product, marketing, insights and partnership teams.

Product research

What people want built, fixed or changed.

Campaign analysis

How a campaign or message landed.

Creator vetting

Is this creator's audience right for us?

Customer feedback

What customers love, dislike and complain about.

Competitor intelligence

Which rivals get named and why.

Product launch analysis

First-reaction read on a launch.

Sponsorship analysis

How receptive this audience is to sponsors.

Market research

Segments, demand signals and white space.

Content creators

7 lenses

Creators who want to understand their own audience.

Audience interests

Who watches you and what they care about.

Frequently asked questions

The questions viewers keep repeating.

Content requests

What viewers are explicitly asking you to make.

Negative feedback

Criticism worth acting on.

Sponsorship reactions

How viewers reacted to your sponsors.

Future content ideas

What to make next.

Brands that resonate

Which brands your audience actually likes.

Influencer marketing agencies

7 lenses

Creator research, matching and client reporting.

Creator research

A full profile of a creator's audience.

Creator comparison

How this creator stacks up.

Campaign recommendations

What campaign to run with this creator.

Audience analysis

Deep read of who the audience is.

Brand-creator matching

Which brands fit this audience.

Client report

Client-ready findings and recommendations.

Sponsorship suitability

Is this creator safe and effective to sponsor?

Marketing agencies

5 lenses

Client, campaign and competitive research.

Client research

What the market says about your client.

Campaign research

Inputs for the next campaign.

Competitive intelligence

Rivals, comparisons and switching drivers.

Consumer sentiment

How the market actually feels.

Product opportunities

Openings worth pitching to a client.

Small businesses

4 lenses

Affordable market and customer research.

Market research

Cheap, fast read on your market.

Customer feedback

What customers praise and complain about.

Competitor analysis

Who else people consider.

Product research

What to sell or build next.

General users

3 lenses

Anyone making sense of a large online conversation.

General intelligence

A balanced read of the whole conversation.

Summarize the discussion

What is this crowd actually talking about?

Understand a large conversation

Make thousands of comments readable.

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